Case Study
Visit Victoria – Stay Close, Go Further
Campaign objectives
Time Out was tasked with highlighting the multitude of experiences each region of Victoria has to offer and pave the way for a ‘regional reset’.
Solution
Time Out created a bespoke hub to showcase new and engaging region specific content curated through a series of famils. The content was amplified through social and display channels to maximise engagement.
The results
Total impressions:
181.28%
above projected
Total Reach:
70.26%
above projected
Total Page Views:
333.24%
above projected
Average Dwell Time:
04:35 min
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