Case Study
Maritime Museum -
Ocean Photographer of the Year
Campaign objectives
Raise awareness of the The Ocean Photographer of the Year world premiere exhibition happening at the Maritime Museum in Sydney and host an exclusive after hours event.
Solution
Time Out published a series of content pieces, raising awareness of the exhibition happening at the Maritime Museum and the photographs featured. As well as hosting an out of hours Time Out reader event at the Museum, featuring interviews from the Australian photographers who’s work was exhibited. Time Out ran a competition giving away the chance for our readers to attend the event with a plus one.
The results
Page Views:
achieved 3x above projected page views
SOLUS eDMs:
achieved 70% average open rate
Event:
Over 4,000 reader entries to the competition to attend the event, with over 200 total attendees at the event.
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