Case Study
Johnnie Walker Highball
Campaign objectives
Drive launch awareness of the Johnnie Highball and inspire them to seek out new food & drink pairings with the product and visit the Highball pop-up in Spice Alley.
Solution
Time Out produced a video and content series for Johnnie Walker, featuring the Johnnie Highball. The campaign content was housed on an interactive hub, alongside a recipe guide and map of Spice Alley directing audiences to delicious food pairings with the Johnnie Highball as part of their pop-up. Video content featured notable talent from the Australian hospitality scene including Adam Liaw.
The results
Total impressions:
105% over projected
Total combined campaign reach:
125% over projected goal
Newsletter Tile (Syd/Melb):
Open Rate +13% benchmark, CTR +69% benchmark
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