Case Study
Genesis
Campaign objectives
Raise awareness of the Genesis X Convertible concept car displays across Australia’s Eastern Seaboard cities and at the Sydney SailGP.
Solution
Time Out created an engaging and interactive content hub, linking to a series of custom written articles for our Sydney, Melbourne and Brisbane audiences. The articles covered futuristic things to do in each of the cities, as well as visiting the Genesis concept car when it was in town. The hub was also supported by a series of social videos, promoted across Instagram, Facebook and Tik Tok.
The results
Sydney Page Views:
Delivered 210%
over goal
Melbourne Page Views:
Delivered 113%
over goal
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